Does organic color work?

YES! Organic color works just as well or better than other mainstream brands. Companies that specialize in organic hair color have found ways to work with plant-based technology rather than harmful synthetic chemicals. The difference is in the chemistry; synthetic chemicals are cheap and last for a very long time on the shelf. Organic plant-based color works just as well, and from my experience, the color lasts longer, with less fading and oxidation brassiness. The gray coverage is excellent. In fact, the hair feels softer and healthier, because of the plants and herbs used. They rebuild the hair shaft, leaving the hair ph-balanced. They have removed the ammonia from bleach and instead lighten with a coconut-based ingredient that helps seal the cuticle to achieve wonderful highlights and blondes.  

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