The Story Of Cosmetics

The Story of Cosmetics, released on July 21st, 2010, examines the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. Produced with Free Range Studios and hosted by Annie Leonard, the seven-minute film by The Story of Stuff Project reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and towards safer alternatives.”

Pretty Priti Polish

We love that Priti NYC polishes are all completely non-toxic and made without toluene, dibutyl phthalate (DHB) and formaldehyde- all known carcinogenic ingredients. They are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. We carry TONS of gorgeous colors, plus their incredible Soy Polish Remover. It is truly one-of-a-kind. Developed exclusively by Priti NYC, it’s the only remover that is 100 percent biodegradable, non-toxic, and non-carcinogenic, and housed in an apothecary style bottle that is completely recyclable.

Did you know that Priti NYC has been a sponser of New York & Miami Fashion Week since 2005?  They have created custom nail colors for world-renowned designers runway shows including Donna Karan, Monique Lhuillier, Izaac Mizrahi, Carlos Miele, Tommy Hilfiger, Bebe, Philosophy di Alberta Ferretti, Tuleh, Bahar Shapar, Devi Kroel, Caroline Siekaly, G-Star, Marc Bouwer, Susan Cianciolo, Thakoon, Proenza Schouler, Rachel Roy, Victoria Bartlett, Wayne, Milly, Michon Schur, Issa London, Willow, Yuna Yang, Twinkle, Poko Pano, V Del Sol, Marysia, Vitamin A, and Crystal Jin, among many others.


Pretty Priti Polish


Wet Stretch Test

The wet stretch test is simple, quick, and easy to perform. It is the number one way to determining the proper treatment plan for your hair. The results of the Wet Stretch Test are indisputable and very clearly demonstrates what products you need to achieve and maintain healthy hair, and why.

Step 1. Separate about 10 strands of hair and spray with water. For best results, make sure the hair is well saturated.

Step 2. Hold hair firmly between both hands.

Step 3. Gently but firmly pull hair away from your head. Ensure you pull with enough tension to assess if the hair strands stretch.

Step 4. Observer how the hair stretches and returns.

Analyzing the results:
Hair which stretches and 30% of its length and then returns is healthy.
Hair which stretches but doesn’t return to its previous length is weak in protein.
Hair which doesn’t stretch is low in moisture.
Hair which stretches and breaks is low in protein and moisture.

Organic Color Systems – Wet Stretch Test

The Dirty Dozen

Here is a list of 12 chemicals that are best avoided in your cosmetics!

Dirty Dozen’ cosmetic chemicals to avoid via the David Suzuki Foundation