Dose organic color cover gray, lighten hair, and create fashion colors?

yes! and yes!    the difference is in the chemistry, thy have found ways to remove toxic ingredients and replace them with high quality plant based ingredients. chemicals are cheap, easy, effective and have longer shelf life. organic plant based technology has been around for thousands of years, used in medicine for healing to beauty products. So yes it works! not only is it a healthy alternative but it last longer and gives your hair conditioning and shine.